Our 5 Most Important Reads of 2024

In 2024, we at Builders wrote a lot of content. That included 56 posts on our site — more than one a week! On social media, we shared more than 3,000 posts across all platforms. We’ve been busy.   

Below we’ve got five of our most popular and important pieces from 2024. These are posts that were either read and shared a lot, or posts that we often share to help explain what we do.  

Here they are:

5. Myths about Toxic Polarization: This addresses some common misunderstandings about our divides and our efforts to overcome them. 

4. Our Distorted Views of Each Other: We link to this piece a lot. Our overly pessimistic views of the “other side” can lead us to act in conflict-amplifying ways — often without knowing it. 

3. Is Passion — Even Anger — at Odds with this Work?: Some believe that the work we do is at odds with political passion and activism — but that’s not true. 

2. Understanding Each Other is More Important Than Ever: We wrote this after the election and it was one of our most shared pieces of the year. 

And our most popular piece of 2024 was…

1. Heineken Beer Ad Reduces Polarization: If you want to share the ad with your audience, it’s here on our Instagram.

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